“Terri Clark is one of Canada’s most successful country music exports. Born in Montreal, raised in Medicine Hat, the singer has released more than 20 singles, including six number ones (in the Canada and U.S.), earned gold, platinum, double platinum and triple platinum status and won multiple Canadian Country Music Awards. Later this summer, the 46-year-old, who currently lives in Nashville, will release her 10th studio record, Some Songs. In the meantime, she’ll play new material like that album’s title track (already a hit) as well as her previous hits at the Rockin’ River Music Festival (Aug. 7-9) in Mission. We talked to Clark about the new album, returning to B.C. and “bro-country” vs. “bra-country.”
Q: Your song The World Needs a Drink seems more relevant than ever.
A: It seems to be. The last couple of weeks have been brutal. I don’t have it in the set anymore though. Eric Church (American country-music singer/songwriter) wrote that before he had a record deal. It didn’t do what I wanted it to do and that we hoped it would. That song came out when the 2004 tsunami happened and radio didn’t think it would be appropriate to play. It was just bad timing. Which I completely understand.
Q: The new album was recorded with PledgeMusic, which helps artists connect with fans to fund projects. What kind of benefits could contributors get?
A: I’ve had dinner with groups of people, gone bowling. For artists like me, who’ve been around as long as I have, it’s the perfect thing. I’ve built this incredibly loyal fan base. A lot of new artists don’t have that yet. To have that fan base basically invest in a record before I make it — it’s the same thing as buying it later, they’re just saying “I trust you to give me a good product.” I’ve had more of an individual interaction with my fans and it’s opened my eyes a lot to what they’re connected to me for in my music. It’s been a learning process and an eye-opening experience for them and for me.
Q: Did the way it was funded influence how it was recorded and who you worked with?
A: Oh yeah. I was able to hire a producer in Nashville to take the load off. I recorded the last two (Roots and Wings, 2011; Classic, 2012) myself. That’s a lot of work and responsibility. And I’ve started doing a morning radio show in Nashville, so my schedule is a little more packed. It was a fresh sound for me and an opportunity to sit back and let someone else drive the bus for a while.”